![](https://cdn.myportfolio.com/cf466b66-6d8e-44ca-aa50-82a02be38d85/d2ed1f50-bfe7-46b0-95d0-5fb143910741_rw_1920.jpg?h=9f5274883a96aa2bfcfc0031d2be90ba)
![](https://cdn.myportfolio.com/cf466b66-6d8e-44ca-aa50-82a02be38d85/3200516f-33e2-408e-8330-a0c7c92d49a7_rw_1920.jpg?h=d20ffc1b0212e4f626f7a51cf8d80d5a)
![](https://cdn.myportfolio.com/cf466b66-6d8e-44ca-aa50-82a02be38d85/1bcd2c08-d6c3-46ac-8d2a-289f20edb441_rw_1920.jpg?h=e605e536ddc1d5ec435f571042ab3d47)
![](https://cdn.myportfolio.com/cf466b66-6d8e-44ca-aa50-82a02be38d85/5842235a-d903-43cc-b320-264362b9ab08_rw_1920.jpg?h=8953b786b55c0572654b2c85a7226498)
![](https://cdn.myportfolio.com/cf466b66-6d8e-44ca-aa50-82a02be38d85/eb683892-8222-48fd-a4f3-b2e88bf6136c_rw_1920.jpg?h=4de21e330ec4d404b8252f0d32234935)
![](https://cdn.myportfolio.com/cf466b66-6d8e-44ca-aa50-82a02be38d85/110fab9c-50d8-4665-ac9f-c1e6f611195c_rw_1920.jpg?h=5e3d0064365d527949f4128d21ec8e59)
![](https://cdn.myportfolio.com/cf466b66-6d8e-44ca-aa50-82a02be38d85/31aa1e9a-a4bc-4903-a11c-461273060d61_rw_1920.jpg?h=4f985400d113f55d01dc830dbc9de66d)
![](https://cdn.myportfolio.com/cf466b66-6d8e-44ca-aa50-82a02be38d85/17a2382a-f3f0-4678-a577-f03414ca7a23_rw_1920.jpg?h=a3ba125f280aa8967120a25c2e35fda1)
The outlook and intent captured here should help inform all creative and communication outputs. Creative work should be aligned to the brand positioning, which can also serve as a means to evaluate the suitability of creative treatments and concepts.